We want to help athletes achieve their biggest goals. That’s why we became partner of Matt Russell and Michiel de Wilde. We think it’s very special that we can contribute to their ambitious goals with the TrueBike, and we are truly inspired by their true grit. Read the stories of these great athletes here.
"I'm most proud of finishing 6th in the World at 2018 Ironman World Championships that was exactly a year after being hit by a car during 2017 Ironman World Championships and nearly losing my life."Read more about Matt Russell
Michiel de Wilde
"One race stands out for me: My first full distance triathlon, Ironman Florida. Racing such a brutal distance gave me a massive kick and that made me go much faster than I anticipated beforehand."Read more about Michiel