Sales Manager

You get a kick out of chasing a deal, you’re not afraid to set ambitious targets, and you have a confident no-nonsense work ethic. We are looking for a Sales Manager who will conquer the indoor cycling market for us.

Online Sales Manager

At TrueKinetix we are not content with redefining indoor cycling – our goal is to revolutionize it. Our TruForce Technology is the driving force behind the revolutionary TrueBike and TrueTrainer, making indoor cycling a much more realistic and effective experience. More importantly, the TrueForce technology allows you to train your muscles in the same way as you would outdoors on a regular road bike, ensuring you can continue to train properly even indoors regardless of the weather, time, or other external factors. And we’re not stopping – we are working hard on developing new products that will apply the TrueForce technology to other indoor training systems and sports, like rowing, running, and fitness equipment.

Your role

Your focus will be on further developing and implementing the strategy to grow TrueKinetix’s online sales. You will work closely with the Sales Director and the Online Marketing team, organizing events and trade shows together. In addition, you maintain close contact with the R&D department and Production. As a result, you know exactly what makes TrueForce technology unique and know how to apply this well in your sales strategy


  • Growing sales online nationally and internationally.
  • Developing, implementing, monitoring, and adjusting the sales strategy.
  • Identifying realistic KPIs and managing them.
  • Managing existing relationships and building new ones.
  • Organizing events and trade shows.


  • An enormous commercial drive.
  • Completed Bachelor’s or Master’s degree in a relevant direction.
  • 2-5 years of relevant work experience in a similar position.
  • Social, independent, and solution-oriented.
  • Good command of the English language.
  • Fluency in Dutch, German, and/or French is an advantage.
  • Affinity with sports is appreciated.
  • Available for 40 hours a week.

Our offer

  • An inspiring and informal working environment within a young and ambitious team.
  • A high degree of independence within your position.
  • You get plenty of room for your own ideas and growth opportunities.
  • A salary based on your experience.

This is us

TrueKinetix believes that everyone benefits from a healthy active lifestyle. Therefore, we want to help people get or stay fit by offering category-defining indoor training solutions that mimic outdoor training as closely as possible. To do this, the TrueKinetix team explores uncharted territory and develops innovative hardware and software applications for a better training experience.

Started in 2016 by a rebellious triathlete, TrueKinetix is led by experienced entrepreneurs with a strong network in the sports and high-tech industries. Our team consists of qualified engineers, software developers, exercise scientists, and commercial professionals: we set high standards for ourselves but have enough self-reflection to keep it fun.

After the initial positive reception of our prototype by NOC*NSF in 2018, TrueKinetix has received several awards, including the Bike Motion Training Award 2019, Dutch Sports Innovation Award 2019, and the CES Innovation Award 2023. Since delivering our first TrueBikes to customers in Q4, 2019, we have ramped up production. From 2020, we will build a network of demo shops and aim to deliver a true experience to a growing customer base, both in the Netherlands, Belgium, and Germany.

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