Chief Operational Officer

TrueKinetix is a rapidly growing company and we are looking for a Chief Operational Officer (COO) to join our team. As COO, you will be responsible for day-to-day operations and play a critical role in achieving our growth objectives.

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As the COO, you will work closely with the CEO and oversee the day-to-day operations of our business. Your primary responsibilities will include ensuring that our business processes run efficiently and meet the highest quality standards. This will include managing the supply chain, optimizing production processes, and ensuring smooth logistics. You will also be responsible for establishing and monitoring operational budgets, identifying opportunities for cost savings, and managing and motivating the operational team of about 30 FTE. This team includes the departments of Production, Engineering, HR, and the Back Office. You will ensure that they have the resources they need to do their jobs effectively and foster a culture of continuous improvement and innovation within a growing company.

To be successful in this role, you will need a proven track record of leading operational teams and implementing operational improvements in a high-tech manufacturing and/or assembly environment. You should have excellent analytical and problem-solving skills and be able to handle change and growth well. As COO at TrueKinetix, you will have the opportunity to be part of a dynamic and ambitious team committed to transforming the bicycle industry. You will work with passionate professionals and have the chance to make a significant impact on our company and customers. Finally, if you thrive in a scale-up environment, this is the perfect opportunity for you!


  • An inspiring and informal working environment within a young and ambitious team.
  • A high degree of independence within your position.


  • HBO or Master’s degree in a relevant field.
  • Experience in a similar function in a scale-up environment.
  • Language proficient in Dutch and English.
  • Strong leadership qualities and the ability to motivate and inspire teams.

Our offer

  • An inspiring and informal working environment within a young and ambitious team.
  • A high degree of independence within your position.
  • You get plenty of room for your own ideas and growth opportunities.
  • A salary based on your experience.

This is us

TrueKinetix believes that everyone benefits from a healthy active lifestyle. Therefore, we want to help people get or stay fit by offering category-defining indoor training solutions that mimic outdoor training as closely as possible. To do this, the TrueKinetix team explores uncharted territory and develops innovative hardware and software applications for a better training experience.

Started in 2016 by a rebellious triathlete, TrueKinetix is led by experienced entrepreneurs with a strong network in the sports and high-tech industries. Our team consists of qualified engineers, software developers, exercise scientists, and commercial professionals: we set high standards for ourselves but have enough self-reflection to keep it fun.

After the initial positive reception of our prototype by NOC*NSF in 2018, TrueKinetix has received several awards, including the Bike Motion Training Award 2019, Dutch Sports Innovation Award 2019, and the CES Innovation Award 2023. Since delivering our first TrueBikes to customers in Q4, 2019, we have ramped up production. From 2020, we will build a network of demo shops and aim to deliver a true experience to a growing customer base, both in the Netherlands, Belgium, and Germany.

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